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Our work

We're really proud to have undertaken work for some of New Zealand's best organisations - all wanting to achieve more with data. Below is a sampling of some of our work.

Insights-as-a-Service

Our client - a NZ-based retailer - wanted to understand the life time value of a customer, so that they could improve service offerings, invest capital where it is most required and ensure they are targeting their customers at the right time.

DataSing’s insights as-a-service solution appealed to the client. They acknowledged that the creation of data insights in-house was not core to their business. DataSing’s services include:

  • Customer experience consulting

  • Deployment and management of Dynamics 365 Customer Voice to survey customers – one week following purchase, and 3-months following.

  • Real-time alerts provisioned and sent (via Power Automate) to customer representatives for issues raised in the 1-week survey (issues that need to be addressed quickly)

  • Provision of a fully integrated Azure based data platform including Azure Blob Storage, Azure Data Factory, MS VOC and Power BI

  • Data ingestion pipelines developed from Xero, Google and Wix sources

  • Customer insights delivered via PDF and latterly PowerBI, based off DataSing’s Azure platform

  • Ongoing management of above services

The DataSing team:

  • quickly established the complexities of the client's operational world using their significant project management and leadership experience, identifying a concise set of insights, whose value to the business could be tangibly measured.

  • Identified the key data sources to generate these insights and developed a the client's customer data model to work with these. We also identified key data gaps and reset the business owners expectations about what was possible.

  • Initiated pre-built automated processes to ingest data from Xero, Google, MS VOC and Wix.com to DataSing’s Azure based data warehousing platform.

  • Held weekly meetings with the business owner, translating technical solutions into plain English. We met more frequently during initiation, especially where we anticipated additional costs.

  • Served the insights up via Power BI visualisation interface. The the client's management team initially received via PDF but with basic training and change management they now self-serve directly from DataSing’s platform.

  • The client no longer run Google ads every two weeks ‘blind’. They determine frequency based on DataSing insights. This has resulted in less advertising spend.

  • DataSing’s analysis of component part purchases has resulted in more peripheral items (e.g. artificial plants, stoppers, small shelves) being air freighted, rather than shipped. DataSing’s insights indicate that over 60% of existing customers will  ‘add on’ these to their the client's products within two months of desk purchase. Air freight is considerably cheaper and quicker, reducing the client's overall costs

Managed Platform

Our client is a Māori language agency operating in the media sector. Its aim is to promote Māori language and culture by funding the production and distribution of te reo Māori content, Māori cultural content and Māori music to diverse Māori language audiences. Providing grants and funding worth over $60m, our client strives to become data driven, using analytics to improve decision making and to drive better Te Reo Māori outcomes.

DataSing were engaged to provide an assessment of the technical and insight capabilities and worked to define an initial set of ‘starting use-cases’ to being with. Our team defined an initial reference architecture, and worked with our client to:

  • Define and build a foundational Data platform including storage, warehouse, ingestion and machine learning components

  • Analyse, design and build a refined ‘Content Creator’ data layer to cleanse, transform and integrate complex source data and present single unified view to the Chief Data Scientist

  • Establish the design patterns for how data would be ingested and managed on its flow through the various platform components

  • ensure ongoing management & maintenance of the raw ingestion pipeline and the addition of new internal and external sources

  • provide advice and training to the analyst teams as they started to use the new tools.

  • Assist the client with security certification and accreditation as well as initial Privacy Impact Assessments

DataSing and the client worked in a partnership model where we are an extension and core part of the client's data team. We worked collaboratively with the chief data scientist to form the overall data strategy and have developed a strategic roadmap which is mapped directly to TMP’s organisational goals. Our project management/leadership work has resulted in DataSing outputs forming a critical part of the client's board meeting content.

We summarise how our journey with the client has developed below:

 

- Initial work on data strategy with Chief Data Scientist which was approved in turn by the CEO

- From here, we developed a roadmap which allowed DataSing to plan the incremental build out of the data platform for the next 12 months

- We provided significant input into the client's Info Security  for the solution as well as drafting Privacy Impact Assessments for the data sources we had identified.

- We built ingestion pipelines for the client to ‘drag/drop’ data into the new platform (an early version of ‘self-serve). Over time we have automated this process.

- With the client's data scientists, we have created dimensional models and foundational ‘Te Reo Content Creator’ data assets. The client employs their own instance of PowerBI to access these and we have expanded their dissemination beyond the Data Science team.

- We hold monthly commercial governance and weekly operational meetings with the client. This allows us to refine the backlog of work and reprioritise efforts where we need to.

- An example of this reprioritisation is the speed at which we were able to ingest key audience metrics from YouTube (content creation is shifting towards social media rather than conventional platforms such as TV and radio), without affecting service cost.

- We are firmly in BAU mode with the client and have an agreement to continue providing data platform services over the next year.

- The outlook – we will need to adapt to the changing nature of Te Reo media content consumption – more and more will come via TikTok, YouTube, FaceBook etc rather than Nielsen TV viewership metrics.

  • We provisioned an initial data platform for business use within six weeks of contract signing. This included all necessary assurances and controls around information security e.g. GCDO risk assessment and privacy impact assessments.

  • DataSing’s project leadership outputs (the data roadmap) has been used to inform the clients board members of the data capabilities direction. In addition, dashboards emanating from the platform are now standard content for monthly board packs.

  • Since our governance forums were initiated, we have had zero platform outages or periods of unavailability.

  • We frequently help the clients manage messaging and communications around data usage with other the clients stakeholders such as Radio New Zealand and Te Puni Kōkiri.

  • Our Continuous Innovation model of engagement with the client means that we can prioritise business opportunities and deliver faster outcomes for the client. This has led to the introduction and use of Machine Learning capabilities in the first year of service.

A sample of some of the amazing clients we work with.

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