Overview
Our client is a medical research institute and a registered charity based in New Zealand, with benefactors, researchers and academic stakeholder interest from around the world.
The organisation is mainly funded via bequests and donations. However, most of the donator data collected over the period of a decade was captured on various disparate spreadsheets without consistency. There were many data gaps, including contextual information about donors such as gender and detailed address information. In addition, the institute has limited budget and data literacy. The institute needed to form a donator centric perspecrtive on their base so that it can best target funding sources.
Our TÄ«eke platform turnkey service allowed this organisation to develop fast visualisations from its ever changing donator database (a spreadsheet) in ‘self service’ mode.
The platform enabled:
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Funding administrators to easily ‘drag/drop’ donator details onto the platform, creating a lasting Donator foundational data asset
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Instantaneous updates to visualisations using the same mechanism – no need for specialist help once the initial dashboard elements were configured.
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Greater assurance around both information security and data privacy.
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The development of a first set of donator personas, which are now used to drive funding strategies and campaigns.
We continue to operate as a strategic, long term partnership with this research institute.
DataSing’s services have transformed this institute’s perspective on their donor base.
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We have a cadence for marketing campaigns, based on the donator personas created.
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Board reports and outlook are now backed with empirical evidence from the platform.
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The institutes staff have become increasingly data literate as a result of our intuitive tool.
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We are moving into a phase of prediction rather than descriptive analytics and reports which opens new funding opportunities for the institute.
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We have had zero platform outages or periods of unavailability since inception.